ABOUT CAY’UR
A Name
That Began
at a Family Table
Long before Cay’ur became a brand, it was simply a word spoken differently by a child asking for more vegetables.
a soul...
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No whiteboard. No brainstorm. No branding exercise.
Just a family sharing a meal.
Then a child asked for more vegetables.
But instead of saying “sayur”….
she said:
Cayur.
a voice...
“Daddy… nak cayur agi.”
“Daddy… i want more vege”
The word stayed.
The moment stayed.
Years later, the name remained.
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Sometimes the most meaningful things begin in the most ordinary moments.
"Sayur Yang Ada Jiwa"
Vegetables With Soul.
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Over time, Cay’ur became more than a name.
It became a reminder that even ordinary things deserve attention.
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Vegetables were already part of everyday life.
Sold. Shared. Cooked. Sometimes left unsold.
Long before there were products, there were vegetables.
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Nobody was trying to invent a product.
Nobody was writing a business plan.
One day, a simple kitchen experiment transformed vegetables into something entirely unexpected.
The result was imperfect.
But it revealed a possibility.
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What began with vegetables eventually grew into wider exploration of plant-based food innovation.
Local Growers
Many ideas begin with ingredients sourced through local agriculture.
Plant-based Thinking
Exploring how familiar foods can take new forms.
Meaningful Innovation
Creating value while staying connected to where things began.
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Today, Cay’ur continues to explore how vegetables can inspire new food experiences rooted in culture, family, and everyday life.
The journey continues.
The Story Is Still Being Written.
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Malaysia.